Insights
Brand Identity & Design articles
Logo, brand guide, templates and print that keep your brand consistent everywhere. Practical answers to the questions our clients ask most.
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When does your company need a rebrand?
Your quotation looks different from your website, and your website looks different from your Instagram. When customers feel they are dealing with three companies, it is time to sort out your identity.
How to pair Arabic and English fonts that work together
The English heading looks sharp, and the Arabic one next to it looks smaller, heavier and from another brand entirely. Here is how to choose two fonts that work together on paper and on screen.
How to choose your company's brand colors
The color looked perfect on screen, came out of the printer dull, and the text on top of it is unreadable. Brand colors should be chosen by testing before meanings.
Brand guidelines: what they include and who uses them
Every designer and print shop asks you about colors and fonts, and each time you answer a little differently. Brand guidelines answer for you, if they are written to be used.
What determines the cost of brand identity design?
One quote offers a logo for a small fee, another a full identity for several times that, and you cannot tell the difference. The price follows what you will receive, so start from the list.
How to choose a name for your company or product
You printed the business cards, then found the domain was taken and customers spell the name three different ways. Here is how to check a name before you spend anything on it.
Company profile design: content, order, print and the digital version
A client asked for your company profile and you sent a forty-page file too large to open on a phone. A profile that gets read starts from the client's question.
What makes a good logo?
You received three logo concepts and they all look great on a large screen. These tests show which one will hold up on a rubber stamp, an app icon and a shop sign.
Restaurant and cafe branding: from the sign to the menu and packaging
The logo looks great on screen, but nobody can read it on the sign at night and it vanishes on the paper cup. A restaurant identity has to be tested where customers see it.
Social media templates for your company: how to keep posts consistent
Every post looks like it came from a different company because a different person designed each one. Good templates let your team publish a consistent post in minutes.
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