A prospective client or a tender committee asked for your company profile. You sent the one you have: forty pages designed years ago, opening with the CEO's message and the company's vision and values, with the projects on page thirty, in a file so large it takes ages to open on a phone. This is common, and the client usually flips through the first two pages and closes the file.
A good profile answers one question quickly: can this company deliver what I need?
What should a company profile include?
It should include what the reader needs to decide whether to contact you: what you do and for whom, what you have delivered, why they can trust you, and how to reach you. Everything else is secondary.
- A short introduction to the company in one paragraph: the business, the city and years in operation.
- Your services or products, each with two sentences on what the client gets.
- Selected projects with real photos and a brief description of what was required and what was done.
- Clients or sectors you serve, if you have permission to name them.
- Certificates, licenses and accreditations relevant to the reader.
- A short outline of how you work, if it matters to the client's decision.
- Full contact details, with a QR code for your website or WhatsApp.
Vision, mission and values can stay, but in a few lines. Readers rarely decide based on them, and generic phrases like "quality and commitment" look the same in every profile.
What is the right page order for a company profile?
Order the pages by the reader's questions and show proof of what you can do early. Projects and real photos persuade more than any text, so do not push them to the end of the file.
- CoverYour name and one sentence on what you do
- About usOne paragraph, with real figures if you have them
- ServicesWhat the client gets from each service
- ProjectsPhotos and a short description of each
- TrustClients, certificates, licenses
- ContactPhone, email, address, QR code
If you serve very different sectors, such as government bodies and individual customers, consider short versions for each sector instead of one file that tries to speak to everyone.
How should you write the text of a company profile?
Write short, specific sentences, and use real numbers and facts instead of adjectives. "We installed the lighting systems for two office buildings in Amman" says more than "We provide the best solutions to the highest quality standards."
You should be able to back up every number you write if someone asks. Profiles are often sent for tenders and supplier prequalification, where the information gets checked carefully.
If the company is new and does not have many projects yet, present what you have honestly: the team's previous experience, made clear that it is individual experience, a pilot project you have delivered, or your working method with specific examples. A short, honest profile persuades more than a long file full of generic phrases.
What makes a company profile design easy to read?
Readable design depends on enough white space, text at a comfortable size, and large, clear photos. A page packed with ornaments and small text looks crowded on paper and becomes unreadable on a phone.
Use your brand colors and fonts as set out in your brand guidelines, and lay the pages out on a fixed grid so they look consistent. The most important visual element is photos of your projects. Good real photos are far better than the free stock images everyone has seen, and if you do not have good photos, a shoot of your projects and team is worth doing before the design starts.
How do you prepare a company profile for printing?
Prepare the print file in CMYK, with high-resolution images and a bleed margin around the page set by the print shop, usually 3 mm. Ask the print shop for its specifications before design begins.
- A stapled booklet needs a page count that is a multiple of four.
- Keep important text away from the page edges and the center fold.
- Ask for a single printed proof before the full run to check colors and paper.
- Thick matte paper feels different from gloss, so choose after seeing a sample.
What about the digital PDF version?
The digital version will be sent far more often than the printed one, so treat it as a product in its own right. Export it in RGB, with a small file size that opens quickly on a phone and goes through email and WhatsApp without trouble.
Make links, email addresses and phone numbers clickable inside the file, and lay it out as single pages instead of spreads, because people read on a phone one page at a time. If the file is in Arabic, set the reading direction to right to left in the export settings so that some PDF readers do not show the pages in reverse order.
Put a version number or date on the last page so you know which version a client has. Update the file when you add a significant project, because a profile that shows only old projects suggests the company has stopped working.
We design company profiles in both print and digital versions as part of our branding and design service. If you also need a company video, read how to write an explainer video script. Send us your current profile and we will tell you what to cut and what to move forward.
Questions our partners ask
How many pages should a company profile be?
There is no fixed number, but most small and medium companies are well served by 8 to 16 pages. If you need more, you probably need separate files for each service or sector.
Do I need a company profile in both Arabic and English?
If your clients work in both languages, yes, and it is better to make two separate versions, each with the correct reading direction. A file that puts both languages on every page becomes crowded and long.
Can a company profile replace a website?
No. People find a website through search, and it is updated continuously, while a profile is something you send to a specific person at a specific stage. Each has its own job.
Written by the Visual Innovate team, the people who build, host and follow up systems, websites and apps for our clients in Jordan, Saudi Arabia, Oman and Egypt.
