Digital Marketing
Marketing measured in enquiries, not likes
If you don't know what one client cost you, you're spending, not marketing. We build campaigns on a clear goal, track the journey from ad to enquiry, and tell you every month where the money worked and where it was lost.
When you need us
Signs the time is right
If two or more of these sound like your business, this service is worth a short conversation.
- You spend on ads and don't know how many clients they brought.
- Your accounts are active but messages and enquiries are few.
- You post without a plan and the content repeats.
- You're launching a new product or service and need a launch plan.
- You're targeting a new market in the Gulf or Egypt.
- You deal with separate suppliers for ads, content and design.
What we deliver
Scope of work
Strategy & launch plan
Audience, message, channels, budget and KPIs before the first ad.
Paid campaign management
Google, Meta, LinkedIn, Snapchat and TikTok, wherever your audience is.
Account & content management
Content calendar, design, copy, publishing and community management.
Conversion tracking
Analytics and tracking set up to tie every enquiry to its source.
Landing pages
Campaign pages we build and test to lift conversion.
Reports & optimisation
A monthly report on cost and results, and ongoing ad and message tests.
Our method
How we work with you
Discover
We set the business goal, audience, budget and success metric.
Analyze
We set up tracking and pages before any campaign goes live.
Build
We launch campaigns and content and test several messages.
Launch
We move budget to what works and stop what doesn't.
Follow up
We review results with you monthly and plan the next period.
Why Visual Innovate
What makes our work different
One team from ad to website
Design, content, ads, website and tracking with one team, so accountability never gets lost.
Numbers before impressions
We talk cost per enquiry and return, not reach alone.
Market knowledge
Presence in Jordan, Saudi Arabia, Oman and Egypt, and an understanding of how audiences differ.
FAQ
Questions our partners ask
What ad budget should I start with?
It depends on market, competition and client value. We suggest an initial test budget large enough to collect real data, then scale what proves itself.
Is the ad budget part of your fee?
No. Ad spend is paid to the platforms directly, usually from your account; management and content fees are separate and listed in the quotation.
Who owns the ad accounts?
You do. We create or work on them in your company's name with manager access only.
How soon will we see results?
Campaign data appears in the first weeks; it usually takes one or two optimisation cycles for cost per enquiry to settle.
Articles on Digital Marketing & Campaigns
Paying for ads and getting no leads?
The likes keep climbing and the phone stays quiet. Before you raise the budget or switch agencies, go through these checks in order.
B2B email marketing
Business buyers rarely buy from the first ad. Email keeps you in front of them during the months they spend deciding, as long as the list is clean and the emails are useful.
How much to spend on digital marketing, and how to split it
"How much should I spend on ads?" has no fixed answer. There is a way to calculate it, and it starts with what a customer is worth to you.
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DetailsAre you our next Success Partner?
Tell us the problem as you see it. Within one working day we'll come back with how we understand it and a clear first step.