Insights
Digital Marketing & Campaigns articles
Ad campaigns, account and content management, measured in enquiries, not likes. Practical answers to the questions our clients ask most.
All articles
Paying for ads and getting no leads?
The likes keep climbing and the phone stays quiet. Before you raise the budget or switch agencies, go through these checks in order.
B2B email marketing
Business buyers rarely buy from the first ad. Email keeps you in front of them during the months they spend deciding, as long as the list is clean and the emails are useful.
How much to spend on digital marketing, and how to split it
"How much should I spend on ads?" has no fixed answer. There is a way to calculate it, and it starts with what a customer is worth to you.
A digital marketing plan for a small business on a limited budget
Everyone recommends a different channel and the budget won't cover them all. Here's how to write a one-page plan that tells you where the first dinar goes.
Facebook and Instagram ad targeting in Saudi Arabia and Jordan
You pick twenty interests and a precise age range, and the ad still reaches people who don't buy. In Meta ads today, the message does more targeting than the settings.
Setting up Google Analytics 4 and conversion tracking, step by step
Google Analytics has been on your website for two years and nobody knows how many inquiries it brought in last month. These steps make it answer that question.
Google Ads for local services: keywords, locations and negative keywords
Your ad shows up for people searching for maintenance jobs and for people living in a city you don't serve. These settings decide who you pay for.
Influencer marketing: how to choose an influencer and measure the results
You paid a well-known influencer and got lots of views and few orders. Choosing an influencer starts with their audience, and measurement starts before the post goes up.
LinkedIn for business: how to win B2B clients
Your company page posts regularly and only employees engage with it. In B2B sales, the manager's own profile opens doors the page can't.
Remarketing: how to bring back visitors who left without inquiring
They visited the pricing page twice, then closed the site. Remarketing reminds them of you, as long as you segment visitors and write each group its own message.
Social media content calendar: how to plan a month of posts
Every morning the same question: what do we post today? Two hours at the end of the month are enough to plan the whole next month.
Are you our next Success Partner?
Tell us the problem as you see it. Within one working day we'll come back with how we understand it and a clear first step.