Insights
Media & Video Production articles
Explainer videos, product walkthroughs, event coverage and motion graphics. Practical answers to the questions our clients ask most.
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A 60-Second Explainer Video: How to Write a Script That Explains Your Service
Most explainer videos open with the company logo and end before saying anything. This is the structure we use to write every script before we touch a camera.
Audio for Company Videos: Microphones, Rooms and Voice-Over
The picture is sharp and the lighting looks great, and viewers still close the video after ten seconds because the sound echoes. Here is what makes the difference in video audio.
A Company Podcast or Video Talk Show: Is It Right for You and How to Start
Everyone is launching a podcast, and most stop after five episodes. Before you buy microphones, ask yourself these questions.
Customer Testimonial Videos: Getting Genuine Words on Camera
The customer is completely happy, and on camera they recite stock lines nobody believes. The fix lies more in how you ask the questions than in the camera.
Drone Aerial Filming for Projects and Real Estate
An aerial shot impresses for three seconds, then viewers ask where exactly the project is and what's inside. When a drone earns its place in your video.
Filming an Event or Conference: Before the Day and After
The event is over, the video arrived a month later, and the main sponsor's speech has muddy audio. Most of these problems are solved before event day.
Motion Graphics or Live Action: Which Fits Your Product?
The company wants a video, half the team wants motion graphics and the other half wants live filming. One question settles it: what will the viewer actually see?
Product Photography for Your Online Store: A Practical Guide
Visitors can't touch the product, so the photo is all they see. This is what we prepare before any product shoot, and what you can do yourself.
Short Reels for Businesses: Ideas and How to Open the First Seconds
You post reels every week and the views stall at a few hundred. Most viewers decide in the first two seconds, and this is what to put in them.
The Shot List and Preparing for Shoot Day
The shoot day starts at nine and the first shot gets filmed near noon. Most of the time goes to waiting and to decisions that should have been made a week earlier.
Arabic and English Subtitles and On-Screen Text for Video
Many people watch with the sound off, and some don't understand your dialect or language. Good subtitles solve both, if they're written to be read on a phone screen.
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